Built to Protect, Designed to Last
Benefits of super hydrophobic
By controlling how water interacts with a wall, Emperor’s super hydrophobic technology has a range of benefits that help protect and maintain your home.
No more peeling caused by moisture
The reason most masonry paints eventually start to peel is moisture.
Emperor Masonry Paint is designed to create a super hydrophobic yet breathable protective layer, preventing rain from soaking the wall while allowing moisture to naturally escape.
By helping keep walls dry, Emperor reduces the moisture build-up that causes many masonry paints to blister, peel and fail over time, resulting in a finish proven to last over 25 years.
Less damp, staining or organic growth
Damp patches, unsightly staining and the growth of algae and mould can quickly spoil the appearance of exterior walls and lead to ongoing maintenance issues.
With super hydrophobic technology, the result is a cleaner, healthier-looking exterior that stays looking its best for longer, with less need for frequent cleaning or repainting.
Dry walls, less heat loss
Keeping exterior walls dry can help improve a building’s energy efficiency. When masonry absorbs moisture, its insulating performance decreases, allowing more heat to escape.
Emperor’s super hydrophobic technology helps prevent rainwater from penetrating walls while maintaining breathability, keeping masonry drier and supporting better thermal performance. This can help reduce heat loss, lower energy consumption, which can save you money over time.
Protects your home from damage
When water repeatedly absorbs into masonry, it can cause cracking, frost damage, damp and deterioration of the structure.
Emperor’s super hydrophobic technology helps stop this from happening as it prevents rain from getting in but lets trapped moisture escape. This results in protecting your walls from the damaging effects of moisture and extending the life of your home’s structure.
Personal advice, made simple
Protect your home from the elementsNot sure how to stop rain from getting into your walls? Take our quick quiz and we’ll recommend the right Emperor products for your home.
Just answer a few questions and we’ll tell you exactly which products you need, plus a tailored plan to help you apply them for lasting results.
Explore more
What is A Super Hydrophobic Paint?
Discover how Emperor Paint's super hydrophobic technology is revolutionising what is possible with an exterior paint.
Super Hydrophobic vs Water-Resistant Masonry Paint
Not all exterior protection works the same. Find out the difference between super hydrophobic and water-resistant masonry paint.
How Super Hydrophobic Paint Works
Find out how Emperor's super hydrophobic technology makes water bead up and roll off instead of soaking into the surface.
Frequently Asked Questions
Will super hydrophobic technology change the appearance of my home?
No. Emperor Masonry Paint provides a decorative finish while delivering its super hydrophobic performance. The super hydrophobic properties work at a microscopic level and doesn’t create a glossy or artificial-looking finish.
Why is it important to keep exterior walls dry?
Dry walls are better protected from moisture-related problems such as cracking, frost damage, algae growth and heat loss. Keeping masonry dry can also help extend the lifespan of the building.
Is Emperor Masonry Paint suitable for older properties?
Yes. Its breathable formulation makes it particularly suitable for many older buildings where moisture management is important. By allowing water vapour to escape while preventing rain penetration, it helps keep traditional masonry dry and protected.
Why doesn't standard masonry paint offer the same protection?
Many standard masonry paints focus primarily on appearance. While they may provide some weather resistance, they lack the advanced water repellency and breathability needed to keep masonry consistently dry over the long term.
We're here to help
Our dedicated team are on hand to help you no matter what the problem is.
You can get in touch with us by emailing [email protected], calling 01254 936121 or by chatting to us on Whatsapp.
